Market: Find, define and focus

The purpose of this playbook is to equip leaders with the framework to focus their market. 

This will enable leaders and teams to sharpen the clarity on who they serve, why they serve them and how to build a stronger brand with the desired market. 

This playbook addresses Question 2 from the 7 Questions.

Q2: What is our market, who is our ideal customer, what do they value and what perceptions do we need to build?

Learning outcomes:

• How to articulate the market we pursue

• How to focus on the ideal customer/s

• How to define the ideal customer’s problem and your solution

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